Business

Business owners are known for many things. However, self-care isn’t one of them. They are committed and driven to succeed in their respective enterprises that they often forgo their own needs in the process. While this may seem like an effective approach to building a successful and long-term career, it can have the opposite effect and lead to mistakes that can set the business back instead. More importantly, it can have a detrimental impact on both physical and mental wellness.

It is for this reason that even with a busy and hectic schedule, you must always carve enough space to care for yourself. Managing your health won’t just help you achieve the desired outcome. But it will also guide you to a happier place in life. And we’ll explore some tips in self-care that you must know as an entrepreneur.

1. Incorporating personal time into your daily schedule

Whether it is playing video games, watching a movie, or spending time with family and friends, all successful entrepreneurs understand the importance of giving themselves time into their routine. It is more than just merely relaxing – it presents the opportunity for self-awareness and reflection. While it is undoubtedly true that not many of us can afford long downtimes, a quick session in creating some distance with work and gathering yourself can make a whole heap of difference in keeping yourself prepared mentally and reinforcing a positive outlook.

2. Commit to regular exercise

It isn’t hard to see why many experts recommend regular exercise. Apart from keeping our bodies fit, it also strengthens our immunity, builds confidence, and improves mental power. And all of these translate into every aspect of your business life. For example, because working out makes you far less susceptible to illness, you’ll be able to maintain a consistently high level of productivity. It will also keep you from getting overwhelmed by the pressures of achieving success. And as a result, allow you to make sound business decisions and avoid errors and oversights.

3. Never bite off more than you can chew

Many entrepreneurs are always looking to maximize their time. After all, making use of this commodity to its fullest can go a long way to succeeding. However, if you overschedule and overwhelm yourself, you won’t be able to complete the tasks you set out for yourself. Because of this, you must never bite off more than you can chew. Instead of wearing all of the hats, learn to delegate and trust your team to get the job done. Learn to decline and don’t take any projects that you feel your business can’t handle. It will save you from a lot of trouble.

4. De-stress whenever possible

While it isn’t possible to eliminate stress from the equation, especially from the entrepreneurial career, it doesn’t mean that it can’t be brought down to a manageable level. And you must do. Otherwise, you’ll compromise both your physical and mental health and risk making bad decisions for your company in turn. So make sure that you de-stress whenever possible. Whether you go on a relaxing vacation or take wellness products like organic CBD to relieve some of the stress and anxiety that comes with the job, you’ll have more success if you aren’t constantly overwhelmed by stress.

Overlooking your health is an easy and common mistake for many entrepreneurs. But it is crucial to understand that the health and wellness of a business owner go hand-in-hand with the success of his or her enterprise. And with these self-care tips, you’ll keep yourself in excellent shape.

To read more on topics like this, check out the Business category

Are you thinking of different ways to scale your business? You may have a great product, good employee engagement, and achievable business goals. As you expand, you need to set new goals, improve efficiency, and grow your team. It can be challenging to do this and often too expensive for a small business.

Instead of waiting for your business to expand as customers grow, you need to make moves to push it along. A successful business is continually expanding, so make sure you focus on this right from the start. If you’re wondering how to do this with limited resources, here are some easy ways to start.

1. Consider a virtual CFO service.

Even if your business is growing, you may not have the cash flow to hire an in-house CFO. It’s essential for expanding companies to have good accounting services and financials to help with cash flow management and meet all your accounting needs. A full-time CFO can manage this for you but can also be too expensive to hire if you’re a small business.

Instead of spending time and money to train team members to handle your business and finance solutions, consider a service that will do it for you. Several companies offer CFO services that do all of this and more at a fraction of the cost. Since you don’t have to spend time training someone, it’s also more efficient to use this option.

The best way to help your business is to hire a fractional CFO service. You can integrate several tasks, including those related to accounts, financials, and bookkeeping, into your organization without any hassle. Since it won’t affect your bottom line the same way a full-time CFO might, it gives your business a chance to be more profitable.

2. Invest in OKR systems.

How do you keep track of what your employees and team members are doing throughout the day? Do you have an easy way to track payroll, financial services, accounting services, and your customer service team? If you don’t already have a key performance indicator, consider investing in one for your company’s sake.

An OKR framework is an invaluable tool for any growing business, whether it’s a large company or a small business operation. If you’re not used to technological advancements finding their way into your business strategy, you may be wondering what is OKR? Known as objectives and key results software, it’s a program that helps you meet company objectives, personal goals, and to set goals for your employees.

Companies benefit from an OKR framework in many ways, especially now that everyone is working remotely. Since remote work options may be the future, it’s crucial to put OKR methodology in place now to ensure your company culture adjusts to it. It’s an excellent way to ensure high output management while getting measurable results and performing regular check-ins with your team.

3. Do your research online.

One of the best ways to help your small business find a foothold is to research your competition. Knowing how your competitors do business will influence your strategic planning and help you stay ahead in the market. To do proper research, you have to know more than your competitor’s products and target audience.

You should also find out about their company strategy, their business goals, and any milestones they’ve achieved. It can be challenging to do this without the right tools. To compare and contrast one entire organization against another most effectively, it’s a good idea to use a researching platform. Several platforms offer an inside look into the advertising and marketing practices of successful companies.

Using a research platform is more efficient than having your team members spend valuable time trying to find financial reports or a way to determine what ambitious goals your competitors have met so far. You can either use their business goals in new ways or use your research to set new, ambitious goals for your own company.

If cars are sold at eye-watering prices in your country rendering it impossible for you to own a car, you can consider buying one from countries that produce cheap cars and have the car shipped to you. China is home to one of the cheapest cars in the world, as is India, Mexico, Chile and Russia. But most of the world’s cheapest rides are found in the developing or economically weaker countries in their respective regions. There is a plethora of cheap cars available around the world, especially in developing countries. The cars aren’t particularly flashy nor built with sophisticated features but should serve the purpose of easy transportation from Point A to Point B.

A car that is cheap does not mean that it’s of inferior quality or bad, as there are many factors that can push down vehicle prices. In almost 50% of the regions with cheap cars, the vehicles are produced in the same market in which they’re sold, which reduces shipping costs and eliminates import duties.

Whether you wish to purchase a cheap car from a developing country, have your eye on your dream car from abroad or simply buying a second-hand car online, finding the right auto transport company for you can often be a daunting task. Shiply has hundreds of shipping companies ready to bid on your car delivery job, often with quotes up to 75% less than standard rates, but first you need to assess your options.

There are many things to consider when selecting a shipping company to transport your car, ranging from price, security to availability, but the first step you need to take in finding the right company for you is deciding which type of car shipping service you need. Compare prices and check online reviews to find a shipping company that you trust.

These are some of the factors that will affect your transport costs:

• Distance
• Vehicle Size
• Auto Transport Service Type
• Locations Of Pickup And
• Time Of Year

On Shiply, you simply need to fill out a simple form which details the make, model and size of the vehicle as well as the pickup and delivery locations. Auto transport companies can then send you bids straight to your Shiply inbox, giving you the ability to easily assess your options and pricing from them.

The car shipping companies on Shiply are often looking to fill space on journeys they are already making, meaning not only is using Shiply good for the environment as these trips are being carried out anyway, but also that car shipping quotes can be up to 75% cheaper than usual rates. If you’re currently looking at buying a car that requires it to be shipped to you via land or sea, why don’t you consider Shiply?

To read more on topics like this, check out the Business category

The more on-demand life becomes, the more people turn to the convenience of online shopping. Thinking about setting up an online store and have an interest in outdoor activities? This is how to start an online outdoor gear store.

A realtor may have questions regarding the strategies they can use to brand themselves well. By using good branding strategies, realtors can attract customers from their marketing efforts. They can generate leads from different marketing strategies that draw business from future home buyers, real estate investors, and referrals.

There are different practices that they can use that can assist them in their branding. Some marketing practices that a realtor can use include the following.

Use social media

Realtors can use social media to talk to their clients and get new clients. By posting on social media sites such as Facebook, Instagram, and Twitter, realtors can get new clients and allow people to see their listings. Some future clients may find their new home on social media. It’s important that clients and followers see that a realtor has a social media presence, so they are aware of the realtor’s occupation.

Realtors can share the activities they participate in around their communities with their social media followers. People enjoy working with people who care about serving others. By having an active presence in the community, a realtor can grow their business.

It’s important for a realtor to have a LinkedIn profile because it is a professional networking site. Using LinkedIn allows realtors to connect with potential clients by having a professional profile picture. There are real estate networking groups that they can join to network with peers and get referrals.

By connecting with former customers, realtors can get endorsements on their profiles and testimonials which help build their business. Maintaining contact on LinkedIn with former customers is important because this allows you to see things like their birthdays and professional accomplishments. If a former client gets a promotion, they may want a new home. Previous clients are important connections because they may know other people who have the finances to purchase homes.

Write a blog

A real estate agent can write a blog to help grow their professional brand. By writing content, followers can learn more about the real estate market and this may influence their decision to purchase or sell a home. Homeowners enjoy learning what is going on in their local real estate markets. A realtor can provide insight on commercial and residential real estate developments that increase the value of their homes.

Google AdWords and Search engine optimization

Realtors can use Google AdWords and search engine optimization of their sites to gain the attention of real estate enthusiasts in a city. Google AdWords allows realtors to drive traffic to their online sites and draw people who want to buy or sell a home. By combining Google Ads and SEO, realtors can get the most out of bringing traffic to their websites.

Direct mail marketing

While social media marketing and attending events may help real estate professionals, there are direct mail practices that can help grow a real estate business. By reaching potential real estate customers using direct mail, a real estate industry professional can provide their contacts with personalized items such as birthday cards, thank you cards, and special tokens such as gift cards on the anniversary of their home purchase. These special touches are important for remaining in contact with clients and communicating that you care about your customers.

As a business professional, it’s important to have good relationships with the people you do business with and have a friendly relationship. People know that the real estate industry can create wealth for homeowners and industry professionals. A customer may not want to work with someone who does not treat them with respect when they are making a large purchase or if they avoid them after they have sold them their home. If you work in a city where people don’t move often, then maintaining contact with former customers is a basis for future referrals or investment property assistance. Homeowners live in a home for an average of 13 years and own three homes during their lives in the United States.

Realtors may feel that they don’t have time to use direct mail or feel that it may cost too much. Some realtors may wonder how they can use direct mail to help them grow their businesses when they are already busy and have limited skills to develop good marketing materials. There are tools that realtors can use to help make contacting future clients easier at affordable prices.

Wise Pelican

Industry professionals can use Wise Pelican to help with their marketing efforts. Wise Pelican is a company that combines direct mail campaigns with automation to allow real estate agents to work with their clients and real estate contacts. Real estate industry professionals can sign up for a free account and pay for color postcards when they need to send information to contacts based on the campaign that they are marketing for at any time.

The postcards are double-sided and cost 70 cents each. There is no minimum size order for the postcards. They use an Adobe InDesign template for the postcards for a professional look. While 95% of the users enjoy using the hundreds of free templates Wise Pelican provides, you can create original postcards for $79.

What are some features Wise Pelican offers?

A list builder

Real estate agents can create a list based on neighborhoods or upload their own contacts. They can indicate the people who do not wish to receive information to avoid mailing them unwanted material. The system contains updated address information based on the current addresses in the USPS Change of Address database. This information saves realtors time and money because they avoid sending postcards to the wrong address.

Mail tracking system

When a real estate agent sends postcards, they can track each mailing campaign. This allows realtors to determine if individuals received their postcards. When sending postcards for others, these people can login to the system and track the postcards. This can be a great feature when working with a seller because it provides openness in the communication process when selling their home.

Automated valuation templates

Realtors can send potential clients valuation templates to allow these homeowners to determine the value of their properties. Each postcard has a link that allows realtors to capture the homeowner’s contact information. This allows the agent to get the email address of the homeowner and contact them later for assistance regarding a more detailed estimate of the home’s value prior to listing the home.

Enterprise pricing

While the cost of postcards is 70 cents, enterprise pricing is available for real estate professionals who place large orders. When there is a need to place a 10,000 postcard order, realtors can call the team at Wise Pelican to get pricing information.

To read more on topics like this, check out the business category.

New York is a diverse state, filled with incredible service providers who can offer quality support and services to local residents.

However, much like any state, or indeed any region around the world, there are also some poor-quality suppliers looking to exploit homeowners and residents.

So how do you avoid them and find the perfect service provider to suit your requirements? Read on to see our guidelines on how you can select the company that’s right for the job.

Identify What You’re Looking For

The first thing you need to do when you start searching for a service provider is to identify exactly what you need. Some services, like house and window cleaning, might be provided by the same company, so save yourself time, money and effort by working with one service provider for multiple services if possible. If it isn’t, then make sure you know exactly what you want your service provider to do for you, so that they’re able to give you an accurate quote for the job.

Find Firms That Are Members Of State-Focused Organisations

Working with a business that is a member of or certified by a state-wide organization, such as the New York State Association of Health Care Providers, Inc., will give you peace of mind that you’re working with a respected company. Most organizations have strict codes of conduct for their members and will hold companies that are part of their community to account. As such, you can rest assured that if you choose a service provider that is part of a recognized organization, they will give you a quality service.

Ask For Recommendations

One of the easiest ways to find a new service provider is to ask the people you know. Talk to your neighbors and friends to find out if any of them have a suggestion for a quality service provider who can assist you. They may have used a specific company before and be able to offer you an honest review of their service offering.

Work With Companies In Your Local Neighborhood

Firms that operate in your area will have invaluable local knowledge, which could make them much better at their role than a national company. For example, if you’re looking for a pest control firm in Mineville then consider Aswatona Pest Control, whose locally based team understand the pests that live in the local area and how to get rid of them quickly and efficiently.

Read Reviews

Once you’ve narrowed down a selection of the service providers that offer everything you need, or think you might have found the perfect company to suit your needs, you should read the reviews online before you make your final choice and contact them. It’s important that you take a balanced view of any reviews you read, but look out for consistencies, as they could be a sign that many people have experienced the same issue. Taking the time to review all of your options will ensure that you find the service provider that’s right for you.

Online shopping arguably gave us the best thing for commerce since the invention of the internet. From the comfort of your home, you can browse through a website, essentially window shopping online, filling your cart with whatever you want. But the spot where a lot of online vendors lose their customers is at the checkout point. It’s so much easier now for prospective customers to only look at the products available on a site and never follow through. There’s a proven reluctance to go through with online shopping more than there is for walk-in shops, and a few years ago, there was nothing that any online vendor could do about those abandoned carts.

That is until Google remarketing was introduced.

What is Google remarketing?

If you spend time online, you will have noticed that ads from websites you’ve browsed or shopped from recently randomly pop up on your screen, even if you’re on another website. That’s the simplest form of Google remarketing. It takes products that a customer has expressed interest in and shows it to them when they’re online. It’s a subtle nudge to go through with that purchase or to buy products similar to the ones they have shown interest in.

The remarketing tag can be added to your website, which means that visitors will take that tag with them to other sites through cookies. It’s a highly targeted form of advertising.

Why do you need it for your business?

Brands that remarket have a proven margin of up to 3x more ad clickthrough rates than brands that don’t, and that means that more people are seeing their products. An increase in impressions is directly proportional to higher engagement and follow-through on sales. When people are reminded that they clicked on your site, they’re reminded of the great products they loved and persuaded to buy them. It also reduces ad fatigue because it’s tailored to the customer’s unique tastes and online shopping history. More visibility translates to more sales for your brand, and that’s the simple principle behind Google remarketing.

What else can it do for your business?

Apart from re-engaging your existing customers, remarketing can make your brand visible to new markets by putting your product in their line of sight as an alternative to their usual shopping options. Combined with competitive, strategic pricing and discounts, it’s a sure way to reach higher customer conversion rates.

How can you get it?

Broadplace is the go-to, trusted Google partner for remarketing. They offer different packages to suit your business’ needs for higher impact and brand visibility. With the added use of analytics, your remarketing campaign can pack more punch as they tailor it to precise SEO keywords relevant to your product, targeting your specific market.

Remarketing is a simple concept with a significant impact. It just might be the push your business needs to reach your target market effectively and convert them to reoccurring customers. Your next step is as simple as an email; take your online business to the next level.

To read more on topics like this, check out the business category.

If you’re interested in discovering innovative new ways to promote your growing business, simply continue reading to learn how to effectively promote your business using custom decals.

How to promote your business with custom decals:

Display custom decals and vinyl lettering on your business’ windows:

In order to increase the amount of foot traffic which your business attracts it’s a wise idea to have custom decals with your business’ name and logo created, which you’ll then be able to display on your business’ windows. As if potential customers are aware of your business’ goods or services, they’ll be far more likely to visit your store.

Even if your business is an online business and doesn’t offer a physical premises by placing custom decals that refer potential clients to your website, you’ll also be able to increase traffic to your business’ website. As you’ll be able to place decals on the windows of your home or your business’ office building.

Make sure that any vinyl lettering which you use is easily readable:

If you’re sold on the idea of using vinyl lettering in order to promote your business, make sure that your text is easily readable. As an example, there’s little point ordering vinyl lettering which is far too small to be read from a distance. Also make sure to use a clear yet professional font that will have a positive impact on your business’ reputation.

Use custom decals, which you can place on your car in order to market your business:

You can turn your car into a moving billboard for your business by getting custom decals that promote your business produced, which you’ll then be able to decorate your car with. This is a great marketing ploy as every time you drive around town, you’ll raise the profile of your business.

If you’re sold on the idea of using vinyl lettering in order to promote your business, make sure that your text is easily readable. As an example, there’s little point ordering vinyl lettering which is far too small to be read from a distance. Also make sure to use a clear yet professional font that will have a positive impact on your business’ reputation. If you are still hesitant about what kind of stickers you need then go to StickerYou.com and check their products for small businesses

Consider using custom decals to decorate your business’ walls:

In order to ensure that your business’ offices or stores look professional, it’s a great idea to decorate your business’ walls with custom made decals which display your business’ logo and name. You may even want to consider getting your business’ motto created on a custom decal.

Use your business’ official colors in your decal designs:

If you’d prefer opting for a simple, classic design you can’t go wrong opting for a simple black or white design. That will be sure to attract attention. Alternatively if your business’ logo features distinctive colors, it’s a great idea to try and incorporate these colors into your custom decals. As individuals will instantly associate your custom decals with your business’ brand.

So if you’re interested in using custom decals in order to further promote your business, it’s a great idea to use all of the helpful tips listed above in order to attract new customers to your business.

To read more on topics like this, check out the business category.

 

It seems like social media influencers are everywhere these days. They have a huge following and it’s easy for them to reach out to a lot of people. Their endorsements mean a lot especially to companies struggling to reach the same demographic group. Therefore, as a business owner, is it worth paying social media influencers?

Targeting a specific group

These influencers have a niche. Some of them are excellent at doing makeup. Others focus on their trips. If you’re selling cosmetic products, you might want to partner with these influencers. Their followers are the same people you want to purchase your products.

Introducing your brand

It’s a struggle to introduce your brand when there are lots of other existing businesses selling the same thing. Therefore, you need someone who already has built-in support to make it easy for you to reach a certain level of popularity. There are other platforms to introduce your brand, but they won’t be as effective as social media influencers.

Prove your worth

Even big brands partner with social media influencers because they understand their impact. It means that if you can also afford to collaborate with these influencers, you’re among the big names in the industry. You can also compete with existing businesses using this platform.

Most influencers aren’t for sale

Some influencers are willing to collaborate with you and get paid for doing so. However, you can’t make them endorse what you’re selling. They will create a video to review your brand, but they won’t allow themselves to be your model or brand ambassador. For these influencers, their integrity is extremely important. It would be difficult for them to entice their followers if they’re no longer offering objective reviews. Besides, some of them already earn a lot because of their social media popularity. They don’t need to get tied to a single brand.

You might turn people off

Another downside of paying social media influencers is that you might turn people off. When they realize that you’re only paying influencers to be popular, they won’t believe you anymore. People want things to be organic. You have to build your name from scratch and earn people’s trust.

You determine what’s best for you 

You have to decide if it’s best for you to partner with these influencers. The decision could go either way. If you choose to collaborate, you need to properly screen the influencers and choose only the best.

You also need to iron out the details with the influencer you choose so it’s clear on both sides what the terms are. You also need an option to leave. The influencers might decide to do something terrible in the future and you don’t want to be associated with it. People might think that your business has something to do with it. With the right partner, your business will do well. But with the wrong person, it could lead to disastrous results.

If you want to outsource a service related to online marketing, you can choose local SEO Miami companies to help boost your online presence.

To read more on topics like this, check out the business category.