Online shopping arguably gave us the best thing for commerce since the invention of the internet. From the comfort of your home, you can browse through a website, essentially window shopping online, filling your cart with whatever you want. But the spot where a lot of online vendors lose their customers is at the checkout point. It’s so much easier now for prospective customers to only look at the products available on a site and never follow through. There’s a proven reluctance to go through with online shopping more than there is for walk-in shops, and a few years ago, there was nothing that any online vendor could do about those abandoned carts.
That is until Google remarketing was introduced.
What is Google remarketing?
If you spend time online, you will have noticed that ads from websites you’ve browsed or shopped from recently randomly pop up on your screen, even if you’re on another website. That’s the simplest form of Google remarketing. It takes products that a customer has expressed interest in and shows it to them when they’re online. It’s a subtle nudge to go through with that purchase or to buy products similar to the ones they have shown interest in.
The remarketing tag can be added to your website, which means that visitors will take that tag with them to other sites through cookies. It’s a highly targeted form of advertising.
Why do you need it for your business?
Brands that remarket have a proven margin of up to 3x more ad clickthrough rates than brands that don’t, and that means that more people are seeing their products. An increase in impressions is directly proportional to higher engagement and follow-through on sales. When people are reminded that they clicked on your site, they’re reminded of the great products they loved and persuaded to buy them. It also reduces ad fatigue because it’s tailored to the customer’s unique tastes and online shopping history. More visibility translates to more sales for your brand, and that’s the simple principle behind Google remarketing.
What else can it do for your business?
Apart from re-engaging your existing customers, remarketing can make your brand visible to new markets by putting your product in their line of sight as an alternative to their usual shopping options. Combined with competitive, strategic pricing and discounts, it’s a sure way to reach higher customer conversion rates.
How can you get it?
Broadplace is the go-to, trusted Google partner for remarketing. They offer different packages to suit your business’ needs for higher impact and brand visibility. With the added use of analytics, your remarketing campaign can pack more punch as they tailor it to precise SEO keywords relevant to your product, targeting your specific market.
Remarketing is a simple concept with a significant impact. It just might be the push your business needs to reach your target market effectively and convert them to reoccurring customers. Your next step is as simple as an email; take your online business to the next level.
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