A realtor may have questions regarding the strategies they can use to brand themselves well. By using good branding strategies, realtors can attract customers from their marketing efforts. They can generate leads from different marketing strategies that draw business from future home buyers, real estate investors, and referrals.
There are different practices that they can use that can assist them in their branding. Some marketing practices that a realtor can use include the following.
Use social media
Realtors can use social media to talk to their clients and get new clients. By posting on social media sites such as Facebook, Instagram, and Twitter, realtors can get new clients and allow people to see their listings. Some future clients may find their new home on social media. It’s important that clients and followers see that a realtor has a social media presence, so they are aware of the realtor’s occupation.
Realtors can share the activities they participate in around their communities with their social media followers. People enjoy working with people who care about serving others. By having an active presence in the community, a realtor can grow their business.
It’s important for a realtor to have a LinkedIn profile because it is a professional networking site. Using LinkedIn allows realtors to connect with potential clients by having a professional profile picture. There are real estate networking groups that they can join to network with peers and get referrals.
By connecting with former customers, realtors can get endorsements on their profiles and testimonials which help build their business. Maintaining contact on LinkedIn with former customers is important because this allows you to see things like their birthdays and professional accomplishments. If a former client gets a promotion, they may want a new home. Previous clients are important connections because they may know other people who have the finances to purchase homes.
Write a blog
A real estate agent can write a blog to help grow their professional brand. By writing content, followers can learn more about the real estate market and this may influence their decision to purchase or sell a home. Homeowners enjoy learning what is going on in their local real estate markets. A realtor can provide insight on commercial and residential real estate developments that increase the value of their homes.
Google AdWords and Search engine optimization
Realtors can use Google AdWords and search engine optimization of their sites to gain the attention of real estate enthusiasts in a city. Google AdWords allows realtors to drive traffic to their online sites and draw people who want to buy or sell a home. By combining Google Ads and SEO, realtors can get the most out of bringing traffic to their websites.
Direct mail marketing
While social media marketing and attending events may help real estate professionals, there are direct mail practices that can help grow a real estate business. By reaching potential real estate customers using direct mail, a real estate industry professional can provide their contacts with personalized items such as birthday cards, thank you cards, and special tokens such as gift cards on the anniversary of their home purchase. These special touches are important for remaining in contact with clients and communicating that you care about your customers.
As a business professional, it’s important to have good relationships with the people you do business with and have a friendly relationship. People know that the real estate industry can create wealth for homeowners and industry professionals. A customer may not want to work with someone who does not treat them with respect when they are making a large purchase or if they avoid them after they have sold them their home. If you work in a city where people don’t move often, then maintaining contact with former customers is a basis for future referrals or investment property assistance. Homeowners live in a home for an average of 13 years and own three homes during their lives in the United States.
Realtors may feel that they don’t have time to use direct mail or feel that it may cost too much. Some realtors may wonder how they can use direct mail to help them grow their businesses when they are already busy and have limited skills to develop good marketing materials. There are tools that realtors can use to help make contacting future clients easier at affordable prices.
Industry professionals can use Wise Pelican to help with their marketing efforts. Wise Pelican is a company that combines direct mail campaigns with automation to allow real estate agents to work with their clients and real estate contacts. Real estate industry professionals can sign up for a free account and pay for color postcards when they need to send information to contacts based on the campaign that they are marketing for at any time.
The postcards are double-sided and cost 70 cents each. There is no minimum size order for the postcards. They use an Adobe InDesign template for the postcards for a professional look. While 95% of the users enjoy using the hundreds of free templates Wise Pelican provides, you can create original postcards for $79.
What are some features Wise Pelican offers?
A list builder
Real estate agents can create a list based on neighborhoods or upload their own contacts. They can indicate the people who do not wish to receive information to avoid mailing them unwanted material. The system contains updated address information based on the current addresses in the USPS Change of Address database. This information saves realtors time and money because they avoid sending postcards to the wrong address.
Mail tracking system
When a real estate agent sends postcards, they can track each mailing campaign. This allows realtors to determine if individuals received their postcards. When sending postcards for others, these people can login to the system and track the postcards. This can be a great feature when working with a seller because it provides openness in the communication process when selling their home.
Automated valuation templates
Realtors can send potential clients valuation templates to allow these homeowners to determine the value of their properties. Each postcard has a link that allows realtors to capture the homeowner’s contact information. This allows the agent to get the email address of the homeowner and contact them later for assistance regarding a more detailed estimate of the home’s value prior to listing the home.
While the cost of postcards is 70 cents, enterprise pricing is available for real estate professionals who place large orders. When there is a need to place a 10,000 postcard order, realtors can call the team at Wise Pelican to get pricing information.
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